In the world of corporate finance, the winds of change are blowing as companies start to embrace Bitcoin as a strategic investment. MicroStrategy, known for its aggressive Bitcoin play, has set the stage for other companies to follow suit. One such company is Genius Group, an AI-focused and Bitcoin education firm, which recently made a bold move by purchasing 110 Bitcoins for $10 million at an average price of $90,932.
This purchase marks the beginning of Genius Group’s “Bitcoin treasury,” a key step in its plan to adopt a “Bitcoin-first policy.” This policy, first outlined in 2023, commits the company to investing at least 90% of its reserves in digital assets, with an initial target of $120 million. The 110 BTC purchase is just the first step, as the company plans to make more purchases to achieve its strategic goals.
Genius Group’s CEO, Roger James Hamilton, emphasized the company’s commitment to integrating traditional learning with modern financial literacy supported by blockchain technology. He noted that when Genius Group decided to follow in the footsteps of MicroStrategy’s Michael Saylor’s Bitcoin strategy, there were no set rules to guide them.
In addition to its investment in Bitcoin, Genius Group continues to focus on blockchain and Bitcoin education through initiatives like its Web3 Wealth Renaissance program. This program aims to promote the use of AI and raise awareness about the benefits and functions of cryptocurrencies and blockchain technology. The company also hosts a Bitcoin and Blockchain podcast series, covering topics like the future of Bitcoin and fiat currencies, as well as exploring the MicroStrategy story and the concept of a Bitcoin Treasury.
The trend of companies adopting a Bitcoin-focused investment strategy is on the rise, with MicroStrategy leading the way with its recent purchase of 51,780 Bitcoin for $4.6 billion. Other companies are following suit, with MARA allocating $700 million for more Bitcoin purchases, Semler Scientific raising $21 million for 215 BTC, and Metaplanet issuing a $1.75 billion yen debt to fund its Bitcoin investments.
The trend is not limited to traditional finance companies, as tech and crypto firms are also jumping on the Bitcoin bandwagon. Cosmos Health Inc. has integrated a crypto strategy, and even governments are showing interest in Bitcoin, with Polish presidential candidate Sławomir Mentzen announcing plans to create a BTC reserve.
As companies like MicroStrategy and Genius Group pave the way for a Bitcoin-focused future, it’s clear that the corporate landscape is evolving to embrace the potential of digital assets. With a growing number of companies entering the Bitcoin space, the future of finance may be more decentralized and digital than ever before.
